Privacy

This notice has two parts. The first covers lanelift.com, the marketing site. The second covers the LaneLift app at app.lanelift.com, including how it uses Google user data. Where a business has a signed agreement with us, that agreement also applies and takes precedence if the two differ.

Part 1: lanelift.com, the marketing site

What this site collects

If you submit the request-access form, we receive the name, work email, company and any context you choose to write. We use it to reply to you and to assess fit for the design partner program. Nothing more.

How we know where you came from

Attribution is what LaneLift does, so it would be strange not to be plain about doing it here. When you first arrive, your browser stores two things locally: a random visitor ID that is not derived from anything about you, and the page address you arrived on and the site that referred you. Nothing is transmitted while you browse.

If — and only if — you submit the form, those values are sent along with it, so we can tell which channel a request came from. That is the same question the product answers for our customers, asked about our own site.

This site sets no advertising cookies, runs no third-party trackers, loads no analytics, and does not follow you anywhere else. The visitor ID is first-party and meaningless outside this domain. Clearing your browser storage erases it. That is why there is no cookie banner — there is nothing to consent to sharing with anyone else.

What we do with it

We reply personally. We do not add you to a newsletter, we do not run a drip sequence, and we do not sell, rent or share your details with anyone for their own marketing.

How long we keep it

We keep request-access submissions while the design partner program is open, and delete them once they are no longer relevant. Ask us to delete yours sooner and we will.

Part 2: the LaneLift app (app.lanelift.com)

LaneLift is used by businesses to capture their leads, keep one record per customer, and see which marketing is working. This part explains what the app handles on their behalf.

What the app processes

• Account details for the people who use LaneLift: name, work email, the business they belong to, their role, and sign-in activity.
• Calls and messages the business brings in: call records from a connected call-tracking account (such as the caller’s number, time, duration, source and, where that provider supplies them, recordings or transcripts), texts, emails, website form submissions and chat messages.
• Customer records the business imports or connects: contact details, notes, jobs, invoices and similar records, plus advertising and website performance data from accounts the business connects.

We use this data only to provide the app to that business: to show its leads and customer records, to send the messages its users write, and to produce the reports and AI answers its users ask for. We do not sell it, and we do not use one business’s data for another business.

Who is responsible for what

For the calls, messages and customer records a business brings into LaneLift, that business decides what is collected and why, and LaneLift handles the data on its behalf and on its instructions. In privacy-law terms, the business is the controller and LaneLift is its processor. If you are a customer of a business that uses LaneLift and you want to see, correct or delete what it holds about you, please contact that business; we will help it respond.

For the account details of the people who sign in to LaneLift, LaneLift is responsible directly, and you can contact us at hello@lanelift.com.

Service providers we rely on

We use a small number of providers to run the app. Each receives only what it needs to do its job:

• Google Cloud — hosting, database and storage.
• Anthropic — the AI model behind the app’s AI features. Under the commercial terms we use, Anthropic does not train its models on the data we send it.
• Resend — sending and receiving email for the app.
• Clerk — sign-in and account management.
• Services a business connects — for example CallRail for call tracking, or a user’s own Google or Microsoft mailbox for sending email. Data moves between LaneLift and these services only because the business or user connected them, and each service is governed by its own terms.

How long we keep it, and deletion

We keep a business’s data for as long as its LaneLift account is active, so its customer history stays complete. When a business closes its account, or asks us to delete its data, we delete it from the app within a reasonable period; copies in backups expire on their normal cycle. We may keep a minimal record where the law requires it. A user can disconnect a connected service at any time, and we stop using it immediately.

Security

Data is encrypted in transit and at rest. Each business’s data is kept separate at the database level, so one business cannot see another’s. Credentials for connected services, including OAuth tokens, are stored encrypted in a secrets vault, not alongside ordinary data. Access by our team is limited to what is needed to run and support the app. No system is perfectly secure, and if we learn of a breach affecting a business’s data we will tell that business promptly.

Google user data

A LaneLift user can choose to connect their Gmail account so that email they write in LaneLift is sent from their own Gmail address. This section describes exactly what that connection allows.

• What we request. LaneLift requests only the Gmail gmail.send scope, plus your basic profile and email address so we know which Google account you connected. We use these solely so you can send email you write in LaneLift from your own Gmail address.
• What we do not do. LaneLift does not read, index, scan or store your mailbox. It cannot see your inbox, your other sent mail, your contacts or your labels.
• What we store. We store only the OAuth tokens Google issues for your connection, encrypted, and a copy of each message you send through LaneLift, kept on the record of the customer you sent it to so your team can see the conversation.
• No AI training. Google user data is not used to train AI models, ours or anyone else’s.
• No transfer. We do not sell Google user data or transfer it to anyone, except as needed to provide this sending feature, for security purposes, or to comply with the law.
• No human reading. No person at LaneLift reads Google user data, except with your consent, for security purposes, or to comply with the law.
• Disconnecting. You can disconnect Gmail in LaneLift at any time; when you do, we revoke the tokens with Google and delete them. You can also remove LaneLift’s access yourself at myaccount.google.com/permissions.

LaneLift’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Your choices

You can ask what we hold about you, ask us to correct it, or ask us to delete it. Email hello@lanelift.com and we will act on it. If your information is in LaneLift because a business you deal with uses it, we will pass your request to that business and help it respond.

Contact

Questions about this notice: hello@lanelift.com.