LaneLift is the closed-loop growth platform.
Every customer, every conversation, every rep and every sale in one place, proving what works and showing what to do next. One loop replaces the call tracker, the CRM nobody keeps up, the inbox, the spreadsheet and the agency report.
Early access. We’re working with a small number of design partners.
The patchwork
Five tools and a spreadsheet, and still no answer.
Ask which customers the marketing brought last quarter, which rep closes, or which estimates went quiet, and the honest answer is usually a feeling with a number attached to it.
01
Call tracker
- Sees
- The ad that rang the phone.
- Misses
- Whether the call became money.
02
CRM
- Sees
- What a rep remembered to type.
- Misses
- Anything nobody typed, after a quarter or so.
03
Inbox and chat tool
- Sees
- The conversation.
- Misses
- The call that came before it.
04
The books
- Sees
- The money.
- Misses
- What started it.
05
Spreadsheet and agency report
- Sees
- What someone reconciled last month.
- Misses
- Everything since.
That isn’t a discipline problem.
Each system was built to answer part of the question, and none of them shares a customer with the others. LaneLift is built as one loop instead.
See the LaneLift LoopThe LaneLift Loop
Capture. Run. Prove. Improve.
Most businesses never close the loop between the first conversation and the sale in the books. LaneLift is one system on one customer record, so every stage feeds the next, and what you learn at the end changes what you do at the start.
What Improve finds changes what Capture brings in next. The loop, closed.
Loop 01 · Capture
Every call, form and chat, in one desk from day one.
Leads arrive on whichever channel the customer picked, and most businesses watch each channel in a different tool. LaneLift puts every conversation in one desk the moment it arrives, with the source that sent it, before anyone types anything.
- One desk for calls, forms and chat. Every call, web form and website chat in one list, as it arrives. Email and text join when you connect them.
- The first message is the intake. A new person’s first call, form or chat starts their record. Nobody copies it from one tool to another.
- Missed means nobody spoke. A caller who hung up at the phone menu or reached voicemail is counted as missed, and comes back as a call back.
Desk · this morning
4 new
Call
9:42
Rowan Ashby
LeadAsked for a quote on a new gate
From Google Ads
Chat
9:18
Teodor Lisk
Lead“Do you service rolling doors?”
From Website chat
Form
8:57
Imogen Pryce
Customer serviceGate stops short of closing
From Website
Call
8:31
(619) 555-0187
Call backMissed: hung up at the phone menu
From Local listing
When you connect them:
EmailTextUnder the hood: captureLive capture, caller recognition, one-tap outcomes, after-hours calls, missed calls and call-flow alerts.
- Live, as it happens
- Calls, forms and chats arrive the moment they happen, verified before anything is stored. A scheduled sync catches anything a live delivery missed, and walk-ins are logged by hand.
- Who is calling, before hello
- New, returning lead, existing customer or unknown, decided from what is already on record, with how they found you.
- One tap to say what a call was
- Lead, customer service or not a lead. Only a lead asks for more, including the caller’s own answer to how they heard about you, kept beside the tracked source.
- After hours, too
- Calls your answering service takes after hours land on the desk like any other, so the morning starts with the full picture.
- Email and text, when connected
- Connect a mailbox or a texting number and those conversations join the same desk and the same customer record. Until then, LaneLift says which channels it cannot see.
- Missed calls, counted and returned
- Your phone system answers calls itself, so a caller who hung up at the menu or reached voicemail looks answered everywhere else. LaneLift counts each as missed, says why, and puts it on Home as a call-back card.
- Your call flow, watched
- A full voicemail box is flagged on Home, raised as an urgent alert and emailed to the people you choose, until callers can leave messages again. Every missed call carries its reason, so hang-ups at the phone menu show when it has too many options.
Loop 02 · Run
The desk, the reps and the field, on one record.
The call, the promise, the estimate, the visit and the sale usually live in five places. In LaneLift they are one customer record that every role works from, so nothing is typed twice and nothing falls between people.
- Structured intake, live on the call. The desk records what the business would ask anyway, in order, while the customer is still on the line.
- Every lead owned, every promise listed. A lead has one owner. A follow-up is a date, an owner and the reason, and it comes back on the day.
- Through the estimate and the visit to the books. Estimates from your catalog with an accept link, visits dispatched by person, and the finished job handed to your books.
Customer record
Rowan Ashby
Gate installation · first contact: Google Ads call
Desk
3 Sep
Call taken. Lead, how they found us, a site visit booked.
Callum
3 Sep
Owns the lead. Promised the quote by Friday.
Ezra
5 Sep
Visit dispatched: on the way, on site, done. The work is written up on the record.
Office
6 Sep
Estimate built from the catalog, sent with an accept link.
Customer
9 Sep
Accepted the estimate.
Office
19 Sep
Job done. Ready to invoice, handed to the books.
Books
28 Sep
Paid. The sale is on the record, with what started it.
Under the hood: runRouting, follow-ups, roles, locations and regions, the Sales board, estimates, appointments, the field and the books.
- Assigned, and reassigned
- Routing rules per line of business: one person, people taking turns, or one who decides. A lead nobody takes in time is flagged and can be passed on.
- Follow-ups that come back
- A follow-up is a date, an owner and a few words about why, months ahead if need be. It returns to that person’s Home on the day, and says how late it is if it slips.
- Roles that see what the job needs
- The front desk, sales, the field and admins each see their part of the same record. The front desk and the field see whether a customer has bought, never how much.
- A Sales board per rep
- Each rep’s funnel, time to take a lead, what was won, and what is not going ahead with the reason. A team goal of appointments a week, deliberately with no per-person target.
- Locations and regions
- Several locations and regions inside one business, with revenue by location. A franchise view reads totals only, with each member’s consent.
- Estimates that follow themselves up
- Built from your catalog of items, sent with a link to accept or decline, chased automatically when they go quiet. When one is lost, the customer is asked why in one tap.
- Appointments
- Booked from the call, with invitations and reminders to the customer, calendar feeds, kept or no-show, and a link for the customer to pick from the times you offer.
- The field, when you switch it on
- Service requests from the intake card, visits dispatched by person on the calendar, each technician’s day with what every visit needs and a map link, and today in the field on the owner’s Home.
- The books stay the books
- Invoicing stays in your accounting system. LaneLift hands over the finished job and reads paid back, so there is one ledger, never two.
- Any browser, any phone
- LaneLift runs in the browser and installs on a phone’s home screen like an app, opening on the technician’s day.
Loop 03 · Prove
Every sale, proved against the books.
Did the marketing bring new customers? LaneLift answers by name and by dollar. It reads your sales from your books, shows which ones started with a tracked call or form, and lets you confirm who is really new.
- New customers, by name. Each new-customer sale that began with a tracked call or form is listed with its campaign. You mark it verified, already a customer, or the wrong source.
- One correction moves every figure. Say a customer already existed, and every total and every return updates at once.
- Every figure states its limits. Which sales carry no source, and which channels and connections are missing, before anything built on them.
Sales validation · new customers · Q3
$48,200 from 14 new customers
- Ad spend
- $9,850
- Per new customer
- $704
- Back
- at least 4.8×
Coverage · 14 of 61 new-customer sales started with a tracked call or form. 47 carry no source, and are not counted here.
Desmond Quint
$3,940
Google Ads · Gate repair
Verify (chosen)Actually existingWrong sourceLinnea Okon
$11,200
Google Ads · Gate installation
Verify (chosen)Actually existingWrong sourceAurelio Royce
$1,180
Meta · Openers
VerifyActually existingWrong source
Under the hood: proveSales validation, deals derived from sales, whole credit, new-customer rules, matching on facts and corrections that stick.
- The owner’s verdict, not the model’s
- Verify, actually existing, wrong source or skip. A person decides each one, and the decision is kept with who made it.
- Derived, not administrated
- Deals are computed from sales and the contacts before them, so the pipeline is right on Monday without anyone advancing a stage. What your team records is evidence it reads.
- Whole credit, one source
- Each deal is credited to one source, never split into fractions nobody can act on. Sources that helped stay visible and never earn revenue.
- New only when history can say so
- A customer counts as new only when the records reach back far enough to know. A repeat customer’s second purchase keeps its own source.
- Matched on facts, never guesses
- Phone, email and click id. If nothing proves two records are one person they stay apart, and a person decides with both side by side.
- Every source, one write path
- Connections, file uploads and the front desk all land the same way: kept verbatim, then applied to the customer. Re-importing an overlapping export changes no counts.
- Corrections stick
- Anyone can fix a name, number or address. A person’s correction is kept over every later import, with who changed what and when.
- Your data, legible and yours
- The customer model is open, readable and exportable. Its value does not evaporate if you leave.
The trust rule
Every claim states its coverage first.
Attribution has a ceiling. Always. The question is whether your software admits it.
coverage — stated first, every time
- Revenue we can trace to a source
- Revenue that carries no source
Some of your revenue will never carry a source. The customer who called the owner directly. The referral that never touched a form. The sale that came off a truck someone saw at a light. That share is not a bug to be hidden behind a prettier chart — it is the most important number on the page, because every ratio computed above it is conditional on it.
So LaneLift publishes the ceiling before it publishes anything computed underneath it. “Of attributed revenue” is never allowed to become “of revenue” — in the dashboards, in the exports, and in every sentence an agent says.
Every ratio reads “at least”.
Your spend is exact; the revenue we can link to it is partial. The quotient can only be understated — so we publish a floor instead of dressing it up as a measurement.
A number we can’t publish says which kind of can’t.
No cost recorded is a gap you can close. Not enough deals yet, time closes. Not a measurable bucket never closes — it names our own ignorance. Never collapsed into “n/a”.
A rate over too few is withheld. A count never is.
Booking rate over three recorded calls is noise wearing a percentage. Under ten, the rate is held back and the screen says why, while the count it would be built on is always shown.
No all-time number, under any label.
A percentage over all history falls as you finish uploading your past — so progress and regression become indistinguishable. Every figure sits in a stated window.
And when the gap is ours, we say so. On our design partner today, the revenue that is reachable but unstamped — the part better software on our side would recover — is zero. Every remaining dollar is either genuinely untracked or waiting on instrumentation only the business can fix. We would rather publish that than imply headroom we don’t have.
Loop 04 · Improve
Your own records, turned into the next step.
LaneLift reads what the desk, the reps and the books recorded and turns it into a short list of what is worth doing, each item with the evidence behind it and the rule that raised it. No dashboard to interpret, and no model guessing.
- Worth doing, least effort first. Call backs, quiet estimates, leaks in the call flow and spend with no campaign, each with why it is on the list.
- Rules you can read. Every item states its threshold and the records behind it, and clears itself once the problem is gone.
- What to fund next. Lanes names the channel and the line of work that bring sales, as a floor, with its coverage beside it.
Worth doing · least effort first
- 01Minutes
Call back three missed callers from paid search
They hung up at the phone menu yesterday. Nobody has called them back.
- 02Minutes
Chase two estimates that have gone quiet
Sent 14 and 19 days ago, no reply. Both customers called first.
- 03Project
Put the main line on a tracked number
31 of 52 sales this quarter never reached a tracked number.
Clears by itself when at least half of sales carry a source.
What to fund next
Google Ads × Gate installation
9 of your 31 won installations this quarter, at a return on tracked spend of at least 11×. You spend least there of any paid lane.
Coverage · 34% of won revenue this quarter carries a tracked source.
Under the hood: improveWorth doing, lead scores, what moves a sale, loss reasons, review asks, where leads leak, Lanes and the Navigator.
- Worth doing
- Rules over your own records, from a full voicemail box to ads landing on the home page. Each has a whole-number threshold, an effort of minutes, hours or a project, the records behind it, and the condition that clears it.
- Lead scores, with reasons
- Every new lead is scored hot, warm or cold from signals in your records, with how sure the score is and its top three reasons in words. Today’s weights are a set estimate, and you can say when a score looks wrong.
- What moves a sale
- The steps most often seen before a sale, with their ranges, shown as patterns in your records, never as causes.
- Why estimates were lost
- Asked of the customer in one tap and counted, so the reasons come from the people who said no.
- Review asks after the sale
- When a job is paid or invoiced, a review ask can go to the customer, by hand or automatically, at most once in 90 days, and its link’s clicks are counted.
- Where leads leak
- Missed calls left unreturned, chats unanswered, a source mostly reaching existing customers, traffic up while calls stay flat.
- Lanes
- Where business comes from and what it costs, by channel and line of work: the return on tracked spend as a floor, with its coverage, and the deals behind every figure.
- The Navigator
- Ask a question beside any screen. It answers from the same figures the screens show, cites them, and never sends or changes anything on its own say-so.
One system
One system instead of five tools and a spreadsheet.
LaneLift isn’t another line in the budget. It replaces the tools that each hold part of every customer, and the hours someone spends stitching them together, and it answers what none of them could.
What works stays. Your accounting system, your phone system and your answering service keep their jobs. LaneLift reads them.
Instead of
In LaneLift
- Call tracking
- CaptureThe call, its source, and what it became.
- Inbox and chat tools
- CaptureOne desk over calls, forms and chat. Email and text when connected.
- A CRM someone has to keep up
- RunOne record that keeps itself, from the call to the books.
- The reconciliation spreadsheet
- ProveEvery sale checked against the books, by name.
- The agency report
- ImproveThe next step, with its evidence, from your own records.
Unlike a CRM you have to configure
The answers are built in. There is no pipeline to set up, no report to build and no field to invent, and the sale is joined to the phone and the books.
Unlike a field-service suite
It starts at the first contact and ends at the proof. Invoicing stays in your books, and for a business without trucks to route or parts to stock, it is the jobs, calendar and dispatch system too.
Unlike any single-channel tool
Calls, forms and chat land in one desk, with email and text when you connect them. Nothing is typed twice, and every figure states how much of the business it can see.
Who it’s for
Built for businesses that sell through people.
If customers reach you by calling, writing or walking in, and a person answers, the shape of your data is the same as everyone else’s: a conversation, a lead somebody owns, a sale in the books. Nothing in LaneLift is built for one industry.
Owners with a front desk
Calls, forms and chats come in all day and someone answers. You want to know which of them became customers, and what they were worth.
Sales managers with reps
Every lead owned, a board per rep, and the reasons deals are not going ahead, without a CRM anybody has to keep up.
Teams across locations
Locations and regions in one business, revenue by location, and one customer record wherever the customer calls.
Service businesses
Jobs, estimates, appointments and dispatch on the same record as the call that started them, through to the sale in the books.
Where we start
Every call, form and chat, from first contact to the sale, with proof.
Today LaneLift is sharpest for service businesses that live on inbound calls, forms and chat, spend on advertising, and keep their sales in a set of books.
Built by operators who spent decades inside enterprise data stacks and SMB back offices — long enough to know the answer is already in the data, and that nobody has the hours to go get it.
Scope
What LaneLift is not.
Each of these is a choice, and each one buys something.
Not your accounting system.
Invoices, tax and payments stay in your books. LaneLift hands over the finished job and reads paid back, because a second ledger would only disagree with the first.
Not a phone system.
Your call tracking carries the call. LaneLift learns that it is happening, puts it on the desk, and reads what happened afterwards.
Not a CRM you have to keep up.
Deals are derived from sales and the conversations before them. Nobody advances a stage to keep the numbers true, so they stay true.
Not a fractional attribution model.
Revenue attributes whole, to one source. Sources that helped stay visible and never earn credit: nobody has ever moved a budget because a channel earned 0.34 of a sale.
Not a probabilistic identity graph.
Deterministic joins only: phone, email, click id. If it is not provable, the records stay separate, and a person decides with both side by side.
Not a fleet or inventory system.
No route optimization, GPS, parts stock or payroll. A business that routes trucks and stocks parts should keep the suite that does, and still gets the desk and the proof from LaneLift.
And it isn’t a rip-and-replace. Your books, your phones and your answering service stay. LaneLift reads them.
Close the loop on your business.
LaneLift is in early access, and we’re taking a small number of design partners — businesses we set up and work with directly while the product is being shaped. If your customers reach you by call, form or chat and your numbers live in five tools and a spreadsheet, that’s the profile.
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